Situated within The Dubai Mall, one of the most prestigious shopping malls in the world, Panerai unveiled its flagship store concept named “Modularità Espressiva”: characterised by innovative modularity and Italian design blending physical and digital features to deliver a unique sensorial experience. Upon entering the boutique, Panerai’s iconic luminous green wall clock grabs attention, but one of the most striking novelties is the presence of a large videowall on which products can be impressively projected and magnified. TV screens and touchscreen monitors are also available to display details, while glassless lightbox displays invite customers to interact with the watches.
