Piaget opens doors in Riyadh for the first time

The renowned luxury brand Piaget has finally entered the Riyadh market with the recent opening of its first boutique at the city’s illustrious Kingdom Tower

In the presence of Mr. Jean Marc Shammas, Piaget’s Brand Director for the Middle East, select media and VIP guests, the Swiss luxury brand unveiled its first boutique in Riyadh that is located at the luxury shopping destination, the Kingdom Tower.

Following the style and spirit of Piaget boutiques worldwide, the architectural concept is an invitation to embark on a pleasant journey through the universe of Piaget. The architecture and ambiance conveys discreet elegance that is sensed rather than obvious, making it a true tribute to the Swiss identity of the brand.

The boutique is clothed in black and gold as contrasting materials in gloss and matte perfectly complement the dramatic lighting that falls on the pieces in the boutique. Inspired by the Viennese Secession period, the boutique is a reiteration of the precision and meticulousness that goes into the crafting of each piece from the house of the glorious watchmaker.

The new boutique indeed indulges the visitors with refined luxury. A blend of openness and hospitality is rife in the boutique as visitors get to experience the assortment of creations through great bay windows as they enter a world full of beauty and art.

Located at the heart of the ideal location, the Piaget boutique in Riyadh’s Kingdom Tower can be accessed thru the Four Seasons Hotel.