Presenting Moser’s unSmart pride: the Swiss Alp Watch S
The house of Moser has added another edition of the iconic Swiss Alp Watch to its collection: the Swiss Alp Watch S, with S standing for smart, sexy and Swiss made
In January 2016, H. Moser & Cie. famously took on the Smartwatch phenomena on behalf of the haute horlogerie industry, causing a stir with its Swiss Alp Watch, a fully mechanical Swiss Made model with a contemporary design. The 50 Swiss Alp Watches were immediately popular with collectors.
An advocate of traditional watchmaking values, Moser retains a sense of humour and a subtly provocative character that have become its signature while blending classic with sexy. The Swiss Alp Watch S fits perfectly into this collection. Its rectangular case with soft, rounded corners is topped by a crystal with curved edges, for a resolutely contemporary look.
The classic dial reveals a deep, mysterious lustre in midnight blue fumé. This effect is further enhanced by the refined black alligator strap and by the form movement that drives it – the hand-wound HMC 324 calibre. With this combination of traditional cues and current lines, the H. Moser Swiss Alp Watch retains an allure that is both symbolic and spirited.
To the delight of enthusiasts, the Swiss Alp Watch S is now introduced in the Manufacture’s increasingly diverse range – not just as a limited edition – to join the Endeavour, Venturer and Pioneer families.
Like the Swiss Alp Watch, the S model still does not allow the wearer to make calls, hunt Pokémon, or to try out the latest Snapchat filters. However, it continues to claim its place as an instrument for measuring time rather than consuming it. It redistributes priorities: taking time for oneself and one’s loved ones, with no filter, interface or embellishment.
The watch case is of solid 18 carat white gold, with dimensions of 38.2 x 44.0 mm, and a height of 10.3 mm, with sapphire crystal. The case back is of see-through sapphire crystal and has a screw-in crown adorned with an “M”.
The eye-catching dial is of midnight blue fumé with a sunburst pattern and applique indexes, with leaf-shaped hour and minute hands and a small second offset at 6 o’clock. The watch enjoys a power reserve of four days at a minimum.
