RJ-Romain Jerome becomes RJ

Geneva-based independent watchmaking brand RJ-Romain Jerome announced at Baselworld that it is embarking on a new journey with a rebranding – from a new visual identity to a raw punchline. While keeping the best of its DNA, watchmaking values, and state-of-the-art craftsmanship, RJ-Romain Jerome, taking on a fresher and bolder personality, is now RJ, with “#JustRaw” as the brand’s new punchline. Their all-new website, rjwatches.com, represents the brand’s ambitions and traits, and forms a portal into RJ’s original world. The brand is also launching RJ FORGE – its manufacture – bringing together all steps of its creations.