The new Swarovski brand campaign – a multifaceted portrait of Bella Hadid – mirrors the many sides of crystal in the image of a new-generation icon. Conceived by Creative Director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott, the portraits capture the transformative and versatile nature of Swarovski Crystals through diverse expressions of style. Bella Hadid, the new face of the Swarovski campaign, serves as a muse for the campaign, embodying a free and fluid approach to dressing that defies the codes of tradition. Crystals become an everyday tool for self-expression, beautifully illustrated in the six faces of Bella Hadid represented by six colours of crystal jewellery.
