Swiss Mad Watch from H. Moser & Cie. sells for record price

H. Moser & Cie. has made a long-term commitment to supporting and preserving mechanical watchmaking and its associated professions. On May 15, Christie’s auctioned the first two pieces selected as part of this initiative: the Swiss Mad Watch, 100% Swiss, with a case made from cheese, and the prototype of the Swiss Alp Watch, the proud antithesis of the smartwatch. Sold as a single lot by Christie’s, the watches were sold at CHF 100,000, which will be donated to the Fondation pour la Culture Horlogère Suisse (Foundation for Swiss Watchmaking Culture), helping it to achieve its two objectives: to support apprenticeships in the watchmaking professions and to safeguard expertise in the related watchmaking arts and crafts.