TAG Heuer and Nissan dominate Super Bowl

In early February, at the much anticipated Super Bowl event, TAG Heuer announced itself as the Official Timekeeper and Watch Partner of Nissan NISMO for its arrival in the legendary Le Mans 24 and the FIA World Endurance Championship (WEC) in the LM P1 category.  The commercials at the Super Bowl are played on giant flat screens around the arena and are watched by millions of people around the world, so it was no surprise then that Nissan chose this paramount moment to present its brand new flaming red GT-R LM NISMO that will be racing in the WEC, as its strategy of communication is based on a disruptive, aggressive and bold attitude.