TAG Heuer becomes first title partner for Grand Prix de Monaco

For the first time in the nearly 100-year history of the Grand Prix de Monaco, the race will have a title partner and will be known as the Formula 1 TAG Heuer Grand Prix de Monaco. In the 75th year of Formula 1, and as TAG Heuer returns as Official Timekeeper for the sport, it further reinforces the incredible connection between the famed Swiss watchmaker and one of the most famous races on the calendar. With a shared story interwoven across decades, Monaco and TAG Heuer are connected not only by the world of motorsport, but also the famed TAG Heuer Monaco collection and personalities. Monte-Carlo is referred to as the spiritual home of TAG Heuer, and the brand has a strong presence during F1 weekend. TAG Heuer is also the partner of the Rallye Monte-Carlo Historique and this will continue as part of the multi-year deal with the Automobile Club de Monaco.