TAG Heuer forms alliance with the Red Bull Racing Formula 1 Team

Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Division, and Christian Horner, Team Principal of Red Bull Racing, announced that TAG Heuer is the Official Timekeeper, Official Watch and Team Performance Partner of Red Bull Racing. This partnership will take shape in an original, different and innovative manner. Red Bull Racing will join forces with TAG Heuer to create a range of original media content, in particular for social media networks and for new events platforms. Beginning the Formula One (F1) season taking place in Melbourne, Australia on the 20^th of March 2016, TAG Heuer will be part of the team designation – a historic premiere for a watchmaking brand in the world of F1.