TAG Heuer rock ‘n’ roll with new brand ambassador

Top model, Cara Delevingne has been recruited by TAG Heuer as its new feminine brand ambassador. The current It Girl possesses a vivacious personality along with a massive social media presence, which makes her perfect for the role. The catwalk princess relishes her freedom and cooly navigates through the tough pressures of the fashion industry with a carefree, take-me-as- I-am attitude.  The combined package of good looks and bold personality that Cara presents is mirrored in the creations of TAG Heuer; both push boundaries, test limits and never crack under pressure. Jean-Claude Biver, CEO of TAG Heuer said, “We needed someone disruptive yet elegant like Cara to open our minds to the boldness of today’s youth.”