Events
TAG Heuer supports The World Surf League at the 2015 Big Wave Tour
Swiss avant-garde watchmaker TAG Heuer showed no cracking under pressure in its support to the World Surf League (WSL) at the 2015 Big Wave Tour that took place on the 6th of December 2015 at the world famous north shore Pea’hi (Jaws) of Maui in Hawaii. Faced with the massive waves – 40 to 60 feet on average – the WSL pro Billy Kemper dominated the tour and walked away the winner and receipt of a TAG Heuer 300m Aquaracer Calibre 16 Chronograph. Its brand motto #DontCrackUnderPressure fits perfectly with the Big Wave Tour, and make the partnership different and innovative. TAG Heuer is the first luxury brand to enter the Surf world.
