Tiffany & Co. debuted Follow the Bird – a never-before-seen augmented-reality experience – that is available until the end of November at the House’s new temporary store located at The Dubai Mall. The experience invites guests to follow Tiffany’s iconic Bird on a Rock brooch, designed by Jean Schlumberger, on a journey that unfolds in three chapters. The bird flies from New York to Dubai, magically transforming each city’s skyline and landscape from one window to the next. To bring Follow the Bird to life, Tiffany & Co. collaborated with artist Diaa Allam to create three-dimensional designs of the Empire State Building and Burj Khalifa, incorporating Arabic calligraphy.
