In the centre of Centre Pompidou piazza, Tiffany & Co. launched an immersive installation on October 1 – the date of the annual all-night cultural event, which showcased works by national and international artists throughout Paris – that was open till November 20. Feting its 20th anniversary in 2022, Nuit Blanche means a sleepless night in French and translates to English as White Night. Housed in a digital cube reminiscent of Tiffany & Co.’s signature Blue Box, the installation invited visitors to experience its latest campaign fronted by Beyoncé. Campaign images and videos of Beyoncé wearing several show-stopping pieces were projected to create an unforgettable Tiffany moment in the heart of the City of Light.
