The latest campaign from Tiffany & Co. celebrating individuality, love, and universal connection stars legendary powerhouse and ultimate modern-day woman, Beyoncé
The result of a close collaboration and a shared vision between the star and Tiffany & Co., “Lose Yourself in Love” is a fiercely elegant homage to the joy of being one’s unapologetic self – a call to embrace the power of possibility.
A Grammy Award-winning icon, wearing Tiffany icons, Beyoncé is a beacon of confidence, wearing the pinnacle expressions of Tiffany & Co.’s jewellery collections including Tiffany T, Tiffany HardWear, Tiffany Knot, and the new Tiffany Lock. House icons including pieces from Jean Schlumberger and Elsa Peretti – two designers, who like Beyoncé, were pillars of fearless self-expression during their time – are also featured throughout the campaign.
Most notably, Beyoncé is seen wearing a custom Tiffany HardWear necklace, created specifically for the campaign. The piece took over 40 hours to assemble and polish by hand at Tiffany & Co.’s JDIW in New York City and boasts 18k gold links three times the scale of the existing Tiffany HardWear graduated link necklace. A limited quantity of these large-scale necklaces will be available for purchase in commemoration of “Lose Yourself in Love.”
