Tiffany & Co. unveils new diamond watch

Tiffany Eternity is a round watch that reinforces the brand’s authority and heritage in offering the world’s best diamonds. Set at each hour marker are 12 different diamond shapes inspired by a series of vintage Tiffany & Co. advertisements from the 1960s and ’70s, while the watch’s crown is inspired by the Tiffany Setting engagement ring. From constructing the case to setting each diamond by hand, Tiffany’s artisans in Switzerland spend over 13 hours crafting each watch. The watch is available in 28mm and 32mm, in 18k rose or white gold. Water-resistant to 3 ATM, it is powered by a quartz movement and comes with both a black grosgrain strap and a black alligator strap.