Tiffany reimagines three signature collections

International renowned jeweller Tiffany celebrates the fall season with the new interpretations of its three signature collections: The Tiffany Victoria™, Tiffany Bow and Tiffany Infinity. In conjunction with the launch, Tiffany releases a fresh advertising campaign for the three collections that features real-life families and revels on the human connection between loved ones

This season, Tiffany revisits its three signature collections with the help of the vision and creativity of the brand’s Design Director Francesca Amfitheatro. With her ability to bring out the strengths of Tiffany Victoria™, Tiffany Bow and Tiffany Infinity, the brand has produced an array of jewelleries that are beautifully sculpted in metals of harmonious colours and marvelously dazzled in glittering diamonds. The resulting reinterpretations leave a collection of jewelleries that are fluid and elegant, perfect to be worn delicately alone or in dazzling multiples.

Tiffany Victoria™
Introduced in 1998, Tiffany Victoria™, a graphic floral pattern of marquise diamonds, is inspired by a diamond corsage ornament that was a centerpiece of Tiffany’s exhibit at the 1889 Paris World’s Fair. The new collection evolves with round and pear-shaped diamonds. Matched for colour and clarity, the diamonds are set in platinum pendants, bracelets and earrings that radiate with the light and energy of the brightest stars in the sky.

Tiffany Bow
Tiffany Bow recalls the slender thread one might tie around a finger to remember something—or someone—with whom one shares a close bond. Eighteen karat rose and white gold form asymmetrical loops and off-center knots on slender chokers, curvaceous cuffs traced with diamonds and delicate, sparkling rings.

Tiffany Infinity
Tiffany Infinity symbolizes the continuous connection, energy and vitality of an ancient symbol. Amfitheatrof goes minimal with this balanced form, refining its contours in cuffs and rings of sterling silver, as well as 18 karat gold and diamonds with fluid modern style.

The Advertising Campaign
Tiffany & Co. unveils its fall 2015 advertising campaign with three newly designed jewellery collections: The Tiffany Victoria™, Tiffany Bow and Tiffany Infinity. The new campaign highlights the sparkling diamonds in images that express not just the personal style, but also the cherished connections between friends and loved ones.

Tiffany’s advertising campaign for this season presents the remarkable black-and-white images by acclaimed photographer Mario Sorrenti, presenting real-life sisters who share a lifetime of memories, Dree and Langley Fox Hemingway. Also featured in the campaign were models Crista Cober and Imaan Hammam, who have been longtime friends, and model Doutzen Kroes with her son Phyllon, who appears together for the first time in an advertising campaign.

Acting as brilliant accents to the black-and-white images that evoke emotional connections are the stunning pieces from the Tiffany Victoria™, Tiffany Bow and Tiffany Infinity collections. Stylist Tabitha Simmons chose graceful, feminine fashion, layering the jewelry in various ways to show diversity of feeling and the evolution of these three collections. Design director Francesca Amfitheatrof added round and pear-shaped diamonds to give Tiffany Victoria™ the delicacy of petals. Her Tiffany Bow recalls the slender thread one might tie around a finger to remember something—or someone. Tiffany Infinity, inspired by the continuous energy and vitality of an ancient symbol, is contoured in a contemporary way. These collections can be seamlessly incorporated into everyday personal style, day or night, to create a spectacular diamond look.

The campaign has been created with Tiffany’s advertising agency, Ogilvy & Mather in New York. The campaign appears in print, in the Fall/ Winter 2015 “This is Tiffany – 2nd edition” magazine, as well as across digital properties under the hashtags #TiffanyVictoria, #TiffanyBow and #TiffanyInfinity.

Sorrenti, renowned for high fashion editorial spreads and legendary campaigns, also directed a black-and-white film of the campaign that captures the joys of being together. In the jeweller’s official news statement, Caroline Naggiar, Tiffany’s Chief Marketing Officer, commented pertaining to the campaign launch: “Tiffany jewellery has long symbolised relationships that bring happiness and meaning to life. It’s part of our great legacy, and we are proud to feature real life families in this campaign, adding a genuine emotional component to the designs’ style and beauty”.