Tom Brady fronts the new TAG Heuer Carrera-Heuer 01

During the launch of its latest timepiece Carrera-Heuer 01 on the 13^th of October, 2015 at a special event in New York, Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, surprised the attendees by officially introducing Tom Brady as its newest brand ambassador. The lively and exciting event witnessed Brady’s introduction of the Carrera-Heuer 01, a timepiece that honours the brand’s heritage and symbolises the evolution of the Calibre 1887. Tom Brady, the star of quarterback of the New England Patriots and four-time Super Bowl champion, now joined the league of the superstar athletes that represent the avant-garde label.