Van Cleef & Arpels celebrates The Poetry of Time at Dubai Watch Week
In November 2023, Van Cleef & Arpels took aficionados on a journey through The Poetry of Time by celebrating its iconic sources of inspiration at Dubai Watch Week for the very first time
Contemporary creations by the maison were on display alongside pieces from the patrimonial collection in an immersive environment designed to recreate the charm of Paris. In parallel to this event dedicated to The Poetry of Time, Van Cleef & Arpels held a patrimonial exhibition titled “Van Cleef & Arpels, Precious Jewels Telling Time” at its Salons Dubai Opera boutique.
Side by side with Jewellery and High Jewellery collections, Van Cleef & Arpels watches took centre stage in five of its cherished universes: Couture, Love stories – particularly with the Pont des Amoureux collection – Fairies and Ballerinas, Enchanting Nature, as well as Poetic Astronomy. Each creation narrated a moment of grace and enchantment, conveying the Poetry of Time unique to Van Cleef & Arpels.
True to its poetic vision of life, Van Cleef & Arpels instils an exclusive dimension into the art of watchmaking: that of dreams and emotions. At the crossroads of inventiveness and fantasy, its creations interpret the measurement of time as an invitation to imagine, dream and rejoice.
The Maison delves into its history and its emblematic sources of inspiration to convey the poetry of each and every moment. Fairies and ballerinas tick away the hours, while the rhythm of nature meets the cadence of the cosmos. In line with the various watch collections, each timepiece relates a tale of grace and enchantment.
Founded in 2015 by Ahmed Seddiqi & Sons, Dubai Watch Week celebrates the creative confluence and undercurrents of the luxury watch industry highlighting the people, community, tradition, and innovation in the market. Creating satellite events and its biennial hero event in Dubai, Dubai Watch Week is a movement that supports initiatives with similar values, bridges communities, and creates unique opportunities for networking and creative exchange.
Attending Dubai Watch Week for the first time in 2023, Van Cleef & Arpels shared values with this 6th edition, dedicated to creating synergies among the fields of watchmaking, design, fashion and art. During the event, Van Cleef & Arpels offered a sneak preview of a new piece in the Ludo collection highlighting the Maison’s jewellery and watchmaking savoir-faire.
