Watches and Wonders Geneva 2021 to be fully digital

In view of the ongoing COVID-19 pandemic, the Watches and Wonders Geneva Exhibitor Committee has decided to cancel the physical Salon that would have been held at Palexpo from April 7 to 13, 2021. An all-digital edition will be proposed on the same dates at watchesandwonders.com with new services and features, where participating brands will be able to present their new watches for 2021 and interact directly with their audiences. Designed to encourage communication and facilitate networking, this interactive experience will enable professionals – media, retailers and exhibiting brands’ clients – to discover the new releases for 2021 and other watchmaking wonders. Additional services and features will be introduced, including live chats and streaming, so that the event can be enjoyed all over the world. The 2022 physical Salon will welcome more major players, in line with modalities set out by the Exhibitor Committee upholding shared vision and values.