Zenith celebrates 150th anniversary in its restored boutique at The Dubai Mall
Swiss luxury watch brand Zenith inaugurated its re-opened boutique at The Dubai Mall in conjunction with its celebration of the momentous occasion of its 150th anniversary
On the 17th of November 2015, the Swiss watchmaking company, Zenith, teamed up with its retail partners in the city, Rivoli Group, to host an elegant ribbon-cutting ceremony in the presence of select media and VIP guests. The ceremony also had in attendance Zenith’s President & CEO, Mr. Aldo Magada, Managing Partner of Rivoli Group, Mr. Ramesh Prabhakar, and Friend of the Brand, renowned Cosmetic Dentist, Dr. Majd Naji.
The reopened boutique boasts of the same aesthetic elements as other Zenith boutiques worldwide. The concept store is far more than just a boutique – it is a whole universe featuring an interior design that draws visitors into a temple of Swiss watchmaking tradition, the Manufacture Zenith. Visitors enjoy an experience of sorts as they discover the Zenith universe, replete with novelties and traditional pieces from the brand’s collections.
Guests at the inauguration also got the opportunity to view an iconic timepiece from the brand: The El Primero Sport. This new model has inherited the DNA of the famous 1969 El Primero chronograph, of which it is without doubt an eminently worthy descendant. Its distinctive character reflects the very essence of sports watches and naturally makes it part of a proud lineage of timeless models. Interpreted through three classically sophisticated variations, this timepiece is a worthy heir to the grand tradition of sports chronographs.
