Zenith opens flagship boutique in Saudi

Zenith opened its second flagship boutique in the region, after The Dubai Mall, at the iconic Kingdom Center in Riyadh, Saudi Arabia, in the presence of Zenith CEO Julien Tornare, and Business Partner Murad Yousuf Behbehani. The façade of the boutique is eye-catching as it illuminates four-pointed stars inspired by the 1969 Zenith logo beckoning passers-by to step in, where warm neutral tones juxtapose against a stretching, ceiling-high central blue element that’s backlit to evoke a starry night sky – a symbolic element central to Zenith’s lore. The “Story Bar” allows the curious to deep dive into the Zenith universe, interact with objects, and discover individuals from Zenith’s brand story.