Zenith partners with HERO

The Swiss watch manufacture since 1865, Zenith, has sealed its partnership with the UK-based Historic Endurance Rallying Organisation (HERO) as the Official Timekeeper of the HERO Cup. HERO pioneered the concept of long-distance rallies created specifically for cars from a bygone era, and its events are now regarded as being among the most difficult and rewarding challenges in the historic motoring calendar. The winner of the HERO Cup will receive a Zenith El Primero Chronomaster Open from a limited edition of 100 units, being produced especially to mark the partnership between HERO and the celebrated Swiss watch brand.