Zenith again joined LVMH and group maisons in Paris for the 2022 edition of VIVA TECH, Europe’s most prominent start-up and tech events. This year, Zenith had its own dedicated space to welcome visitors and introduce them to the Manufacture’s latest innovations and developments, including a capsule collection of straps for the Chronomaster line made using upcycled high-tech fabrics from LVMH fashion maisons. In line with one of the main themes of VIVA TECH 2022 – “tech on the edge” – Zenith focused on one of its partnerships, Nona Source, the first online resale platform that re-values unused fabrics from the most exclusive luxury fashion maisons, then gives them a second life by allowing creators to easily shop these materials and reuse existing resources.
