Zenith unveils El Primero Range Rover Velar Special Edition in Dubai

Zenith and Land Rover present the Chronomaster El Primero Range Rover Velar Special Edition, which was launched at the Geneva Motor Show in January, at an iconic event in Dubai

Zenith and Land Rover announced their partnership in 2016, launching their first watch collaboration, the El Primero Range Rover Special Edition. This year, the two legends are presenting the Chronomaster El Primero Range Rover Velar Special Edition, which was unveiled at an iconic event in Dubai as part of a series of international launches.

The Middle East press, watch collectors, and friends viewed the timepiece at a special event on April 10, at H Hotel’s trendy rooftop 40 Kong, in the presence of Nicolas Meda, International Commercial Director at Zenith.

After walking by the impressive Range Rover SV Autobiography Dynamic, guests “travelled” on a journey up winding roads and mountains, arriving at the immersive Zenith Land Rover world, where the new timepiece was unveiled, along with an art installation by Beirut-based graffiti artist Eps.

Painted on canvas and Range Rover doors and frame, the artwork “Rhythm and Flow” is all about undiscovered paths, searching for new ways of making time, art and precision pieces. The artwork joins a global collection by various international artists to be auctioned off later in 2017, with the profits going to charity.

Featuring a ceramised aluminium case of 42 MM and beating at 36,000 vph, the new watch introduces an appealing brushed grey dial with copper-toned details.