After inaugurating the Middle-East’s first Zenith boutiques in the UAE’s Dubai Mall – as well as in the Saudi capital Riyadh, Zenith announced the opening of its second flagship boutique in Dubai’s Mall of the Emirates. Marking its growing presence in the Middle East, Zenith has opened doors to its second venue in Dubai, offering a personalised service immersed in the Manufacture’s unique world. The boutique takes on a vertical design, with a blue sky streaked on the ceiling mirrored by the blue carpet leading the way from the entrance to the mural visual of the Pilot collection. Like all Zenith boutiques, it features a “Story Bar” that allows visitors to sit back, relax and enjoy a refreshment while diving deeper into the brand universe.