Zenith’s CEO takes part in The Tour Auto Optic 2000

Luxury watchmaker, Zenith has officially teamed up with The Tour Auto Optic 2000, as the Official Timekeeper for the 24^th edition of the racing competition that took place on the 21^st April, 2015 and ran for 5 consecutive days. Legendary driver, Félix Baumgartner pushed a 1955 Mercedes Benz 300 SL to its limits to take up the speed challenge on behalf of Zenith, who unveiled the El Primero Chronomaster 1969 Tour Auto Edition, a sporty model especially designed for the event. The competition also featured Daniel Spadini in a 1964 Jaguar E Type 3.8L with his co-driver, Aldo Magada, President and CEO of Zenith.